CEO/Executive Director George R. Kelder Jr., CFSP, and Chief Operating/Chief Financial Officer Barbara Guinta lead the staff of the New Jersey State Funeral Directors Association and its affiliated companies which include:
- New Jersey Funeral Directors Services, Inc.
- New Jersey Funeral Service Education Corporation
- New Jersey Prepaid Funeral Trust Fund
- New Jersey Funeral Directors Political Action Committee
- NJSFDA Benefits Trust
- Thanexus, Inc.
- Thanexus Financial Services, LLC.
- Knowledge Based Funerals, LLC (Funeral Matters)