Executive Management

CEO/Executive Director George R. Kelder Jr., CFSP, and Chief Operating/Chief Financial Officer Barbara Guinta lead the staff of the New Jersey State Funeral Directors Association and its affiliated companies which include:

  • New Jersey Funeral Directors Services, Inc.
  • New Jersey Funeral Service Education Corporation
  • New Jersey Prepaid Funeral Trust Fund
  • New Jersey Funeral Directors Political Action Committee
  • NJSFDA Benefits Trust
  • Thanexus, Inc.
  • Thanexus Financial Services, LLC.
  • Knowledge Based Funerals, LLC (Funeral Matters)
George R. Kelder Jr., CFSP

George R. Kelder Jr., CFSP

CEO/EXECUTIVE DIRECTOR

George has been involved in funeral service association management and the provision of funeral business support services since 1989. He has been with the NJSFDA for more than 30 years. In January 2016, he was appointed CEO/Executive Director of the NJSFDA.

George possesses a BA from St. John’s University and has been a licensed funeral director since 1980 and a licensed insurance producer since 1989.

Barbara Guinta

Barbara Guinta

CHIEF OPERATING/CHIEF FINANCIAL OFFICER

In 2010, Barbara joined the NJSFDA as Chief Financial Officer assuming the responsibility for financial management and day-to-day transaction processing. She was appointed Chief Operating Officer in 2014, managing all operational as well as financial responsibilities of the organization and its affiliates.

Barbara holds a BS from Kean University and has worked in accounting and business operations for more than 30 years.

Jackie Kutch

Jackie Kutch

DEPUTY CHIEF OPERATING OFFICER

Jackie has more than 25 years’ experience in the funeral industry. She assisted the New Jersey Department of Health with the implementation of the Electronic Death Registration System for funeral directors, physicians and medical facilities throughout the state.

She joined the NJSFDA in 2011 as Assistant to the President and was appointed Deputy Chief Operating Officer in 2015, with responsibility for board governance, membership services and enhancing and implementing organizational processes.

Funeral Planning CHOICES

Submit death claims electronically.

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