By Passages International
Are you ready to meet the moment as consumer expectations shift dramatically toward sustainability funeral experiences?
Join Darren Crouch, CEO of Passages International, at the 2025 New Jersey State Funeral Directors Convention and Expo at the Hard Rock Hotel & Casino Atlantic City for a transformational session that explores how to align with the modern funeral consumer’s values.
“Green Light on Green Funerals” dives into the heart of a growing phenomenon. Families are seeking eco-friendly alternatives, and dignified ways to celebrate and honor their loved ones, with meaningful experiences that more closely reflect their values in life. Yet, when those options aren’t available, many families default to the least expensive path, often opting for direct cremation with no products or services, or choosing a provider that better meets their values.
Drawing from powerful consumer data and case studies, this session highlights that more than 84 percent of people would consider a green burial if offered, and over half have already attended non-traditional funeral services. Despite this, many funeral homes are missing an opportunity to engage these families in meaningful ways. The presentation introduces ideas and concrete methodology on how you can meet families where they are and dramatically increase revenues as soon as you return home.
You’ll hear how funeral homes are transforming their business by replacing basic cardboard containers with the clean-burning bamboo containers. Not only did this change significantly boost average cremation spend and customer satisfaction, but it also positioned their services as more meaningful and environmentally responsible.
Cremation is now the norm, with rates surpassing 60 percent, but service revenues are decreasing because consumers perceive it as impersonal and low value. This session will show you how to change that perception and reintroduce value by offering beautifully designed, clean burning and sustainably-sourced alternatives that both families and the planet appreciate.
Beyond products, you’ll be introduced to the digital memorial map, Etern.life. As nearly 45 percent of people plan to scatter cremated remains in a sentimental location, Etern.life offers a powerful solution to the challenges of scattering. Families can now memorialize those sacred spaces by creating a digital tribute tied to the exact GPS location, complete with photos, stories and a virtual map that is always accessible. This not only provides a place to which to return, but also builds a worldwide community of remembrance for those who chose to celebrate life beyond traditional cemetery boundaries.
Ultimately, “Green Light on Green Funerals” is more than a presentation, it’s an invitation to reimagine the role of the funeral home in a changing world. This session will empower you with tools, insight and inspiration to meet customers with confidence. Whether you're looking to grow revenues, enhance your product selection, educate your team, offer greener options or tap into emerging trends, this is your chance to embrace meaningful change and grow your business in the process.
Darren Crouch will present his seminar, Green Light on Green Funerals, from 10:00 a.m. to 11:00 a.m. on Tuesday, September 16 and from 9:45 a.m. to 10:45 a.m. on Wednesday, September 17 during the 2025 Funeral Directors Convention and Expo at the Hard Rock Hotel & Casino Atlantic City. Register for the event here.