By Allyse R. Worland, CFSP
For years, funeral service has repeated the same refrain: “We can’t find good people.” But after nearly two decades in this profession as a licensed funeral director and embalmer, a multi‑location general manager, an educator and someone who has mentored many apprentices and new licensees, I can tell you with absolute clarity: We don’t have a talent shortage. We have a culture shortage.
And until we address that, recruitment strategies, sign‑on bonuses and job postings won’t fix what’s actually driving people away.
Why Listen to Me?
Because I’ve lived both sides of this profession. I’ve worked in funeral homes where the culture was so dysfunctional that an umbrella was once thrown at my head because it wasn’t packed into the hearse “correctly.” And I’ve led teams in multi‑location operations where morale was strong, turnover was low and people wanted to stay.
I’ve trained apprentices who were bright, compassionate and motivated, only to watch them leave the profession entirely because of toxic environments that drained the joy out of the work.
I’ve also rebuilt teams, redesigned workflows and coached leaders into creating cultures where people thrive, families feel the difference and the business grows because of it.
My perspective, which I will explain during my seminar at the 2026 Funeral Directors Convention and Expo, isn’t theoretical. It’s lived, tested and proven across multiple states, multiple ownership models and multiple generations of funeral professionals.
What’s the ROI for Attending This Session?
If you’re an owner, manager, or decision‑maker, the return on investment is immediate and measurable:
- Reduced turnover, which saves you real money. Replacing a funeral director can cost one and a half to two times their annual salary when you factor in recruiting, onboarding, lost productivity and lost continuity with families. Healthy culture cuts that dramatically.
- Higher morale equals higher quality of service. When your team feels supported, families feel it. Your reputation strengthens. Your online reviews improve. Your community trust deepens.
- Better recruitment without spending a dollar. Great culture becomes your most powerful marketing tool. Word travels fast in this profession, especially about the places people don’t want to work.
- Leadership skills you can implement the moment you get home. This session isn’t about theory. You’ll walk away with practical tools for communication, accountability and culture‑building that you can use immediately.
- A competitive advantage in a shrinking workforce. The funeral homes that thrive in the next decade will be the ones that invest in culture now. This session shows you exactly how to do that.
Why This Session Matters Now?
Funeral service is at a crossroads. We can continue blaming the workforce, or we can finally address the environments we’re asking people to work in.
This session is for leaders who are ready to:
- Build teams that stay
- Create workplaces people are proud to be part of
- Strengthen their reputation in the community
- Improve quality of care
- Secure the future of their business
If we want to attract and retain the next generation of funeral professionals, we must become the places where people can thrive, not just survive.
That’s the work. That’s the opportunity. And that’s the future this profession deserves.
Allyse R. Worland, CFSP, is a licensed funeral director who works with funeral homes on topics such as team building and care center improvements. Her seminar, The Real Shortage in Funeral Service Isn't Licensees, will be held from 2:45 p.m. to 3:45 p.m. Wednesday, September 16 and from 4:15 p.m. to 5:15 p.m. on Thursday, September 17, 2026 at the Hard Rock Hotel & Casino Atlantic City. Registration for the event is now open. Register for the 2026 Funeral Directors Convention and Expo by July 1 and receive an automatic 10 percent discount.