Attending the annual Funeral Directors Convention and Expo is always a rewarding experience, but there is one way to enhance your time there, build your community and nurture relationships: Book a room at the Hard Rock Hotel & Casino Atlantic City.
By booking a room for this year’s Convention, you will be able to fully immerse yourself in this important gathering and come home ready to tackle the challenges facing the funeral industry.
Reserving a room allows you to arrive early for the day’s events and stay late to enjoy the social events. You can meet, greet and get to know people who can help you improve your business without the pressure of a drive home.
In short, if you want to partake of all the Convention has to offer, staying at the Hard Rock is the best way to do it. Rooms are available at a discounted rate of $129 a night, resort fees included, for Sunday, September 13 through Thursday, September 17. Rooms must be booked by Monday, August 31.
Experience the Hard Rock
In addition to browsing the Hard Rock and its incredible collection of rock-and-roll memorabilia, those attending the Convention will notice that the venue has undergone a renovation to make it even more appealing.
Updated rooms in the north and south towers of the hotel, along with new carpeting in the casino, will make your experience even more enjoyable.
As always, the Hard Rock features excellent restaurants, but new eateries are adding to the flair of the hotel. The Sitar Indian Restaurant features traditional dishes to wow your palate, and Federal Donuts and Chicken, a Philadelphia chain, can provide those comfort foods people crave.
A bonus is being on the iconic Atlantic City Boardwalk in late summer, so prepare for a stroll on the always vibrant boards and listen to the waves washing across the beach.
With all these benefits, why wait? Book your room today, and get ready for a fun, fulfilling and productive Convention. It’s time to invest in yourself and your business.
Beware of Third-Party Booking Vendors
Those seeking to book a room at the Hard Rock should be aware of third-party vendors advertising cut-rate hotel rooms to those attending the Convention. Those vendors may provide either shoddy service or no room at all.
Vendors are soliciting prospective attendees by email, urging people to book through their companies before their block of rooms runs out.
While some of these third-party companies are legitimate, others are scammers that provide substandard services or do not book rooms but instead steal credit-card information.
The Hard Rock and NJSFDA will never contact you by phone to offer room rates and deals; be wary of phone calls offering discount room rates.
Make sure to book through the NJSFDA and the Hard Rock, using this link, the group code GFDA26Z or group name New Jersey State Funeral Directors to avoid any potential problems with your stay.
Convention Registration Information
Those wishing to attend can register online on the New Jersey State Funeral Directors Association website. Register by July 1 and save 10 percent off registration. The online option will remain available until Tuesday, September 1, 2026. On-site registration will also be available.
Tickets for the annual Convention Party can be purchased separately at the time of registration.
More information on the Convention, including a list of scheduled speakers, featured events and details about the Hard Rock Hotel & Casino Atlantic City, can be found on convention.njsfda.org.