The volunteer officers of the New Jersey State Funeral Directors Association for 2026-2027 officially assume their posts on September 1, 2026. On that date, the start of a new governance cycle, the position of President will pass to Samuel C. Arnold from Ryan M. Buckland, who becomes Immediate Past President.
To introduce both Arnold and Buckland in their new roles, The FORUM asked both officers on the NJSFDA Board of Directors their opinions on several matters facing New Jersey’s funeral directors, from the role of the association to the use of technology in the funeral industry.
Here are their answers:
Samuel C. Arnold
President
- President/Manager, Perry Funeral Home Inc., Newark, and Owner/ Manager, Scillieri-Arnold Funeral Home, Paterson
- Essex, Union and West Hudson Funeral Directors Association
- Garden State Funeral Directors Association
- New Jersey licensed funeral director
- Graduate of Virginia State University and American Academy McAllister Institute of Funeral Service
- Member of Fountain Baptist Church in Summit
- Spouse: Retha Rose Arnold
As consumer preferences continue to evolve, what can funeral directors do to evaluate and adapt to the changing needs and desires of the families they serve?
While life’s daily routines, joys and successes move in rapid succession, we must also remain mindful of sudden changes that test us. The predictable nature of life can catch us off guard, bringing unwelcome detours and real challenges.
As funeral directors we must be astute and should routinely conduct community focus groups to discuss evolving end-of-life trends and family wishes, share post-service surveys to communicate satisfaction levels and never forget to continually engage in self-assessment.
We must constantly engage in candid course correction reviews with our team to be properly prepared when receiving expected notices of that unwelcomed reality, knowing that death is both inevitable and inescapable for all humanity.
We must, therefore, be ready and willing to address death as a life concern by providing the needed rite of passage for the family seeking ceremonial care for the beloved deceased whose memories and the legacy that will live on through the living.
Moreover, we are currently at a pivotal point in history when funeral directors should offer more consumer-specific changes and preferences relative to the validated and proven impact that technology offers. We should use digital tools such as live-stream services and virtual planning boards for families to select and arrange services online–for an even more respectful tribute or celebration of life.
To personalize the experience for families even more, funeral directors should consider customizing some celebrations of life by designing themed events reflective of the hobbies, the work or the life passions of the decedent. We can also host memorial gatherings in some unusual or non-traditional venue spaces such as community center, park or restaurant, that will honor and celebrate the life of the deceased loved one.
How important is the role of the association in the development and execution of strategies to prepare its members for success in the funeral industry’s changing environment?
Keenly aware of the funeral industry’s changing environment, the association plays a vital role in the development and execution of strategies to prepare its members for success. It is imperative that the association lead and lead well. To use an analogy, members are the foot soldiers, and the association is a well-oiled lead of the regiment.
The association possesses an immeasurable breath of knowledge offering practical answers to any service-related query from its funeral director members. To illustrate, since sustainability is now fundamental in the modern deathcare industry, the association would most probably expand green burial options to provide more eco-friendly plots and biodegradable caskets. Moreover, where permitted by local law, water cremation would likely become a preferred choice for families.
Finally, the association must be a conduit among the Division of Consumer Affairs and the state government, having a working knowledge and continuous working relationship with both entities. The association must continue supporting the organization with webinars, seminars and in person CEUs because the industry is constantly changing.
How can funeral directors balance the use of technology in the funeral home with the need for the personal and human touch needed to assist families during one of the most trying times in their lives?
Balancing the use of technology in the funeral home with the need for personal and human touch needed to assist families during one of the most trying times in their lives is not an easy feat and most assuredly requires a delicate balancing act.
Yes, technology does and can simplify the administrative burden for the grieving family and lessens the time restraints for those using technology in the funeral home. Yet funeral directors must remain ever mindful that compassion, genuine empathy and extended comfort are experienced in the connection established with the care displayed as well as the active listening to the hurting hearts of families during their darkest hours.
Mastering this balance is essential, though difficult, for honoring the families who trust funeral directors with their loved ones.
Time and circumstance may push us to technology. We can still be warm and caring and listen to important facts. Perhaps we should keep in mind that many of those whom we serve are used to screens and used to viewing and writing things from one angle only. The use of technology can make them feel more comfortable, and more in their “zone.”
With other families, they will want the human interaction up close and personal. We must make time in our funeral homes to meet people where they are in ways that are comfortable for them.
Ryan M. Buckland
Immediate Past President
- Founder of Buckland Funeral Home Somerville in 2016
- Middlesex and Somerset County Funeral Directors Association
- Garden State Funeral Directors Association
- New Jersey-licensed funeral director
- Graduate of Mercer County Funeral Service Program
- Senior pastor of Tabernacle Baptist Church New Brunswick, New Jersey
- Spouse: Kye Buckland (Licensed Funeral Director)
- Children: Semaj, Zion, Sanaia and James
As consumer preferences continue to evolve, what can funeral directors do to evaluate and adapt to the changing needs and desires of the families they serve?
The families walking through our doors today are not the families who walked through them twenty years ago. They want different things. They ask different questions. They grieve in public in ways their grandparents never would have. If we are honest with ourselves, the funeral home that simply keeps doing what it has always done is a funeral home slowly writing its own obituary.
When it comes to evaluating and adapting to what families actually want, the first step is listening. I mean real listening, not the kind we do while we are already thinking about the next line in the arrangement conference. Families today are asking for personalization. They want the service to sound like their loved one, not like a template we pulled off a shelf.
They are asking about cremation options, about celebration of life formats, about green burial, about direct disposition paired with a memorial gathering weeks later. These are not fads. They reflect a generation that wants meaning without feeling boxed into a script.
Funeral directors have to build feedback into the process itself. Survey the families you serve. Sit with your community's clergy and hear what they are hearing in the pastoral care conversations. Watch what other providers in your market are doing well and ask why families are choosing them. Track your own numbers over time, not just this quarter's revenue but the shape of what families are actually selecting. The data will tell a story if you are willing to read it honestly.
And pricing transparency belongs in this conversation too. Families are more informed than they have ever been. They compare prices online before they ever call us. A funeral home that hides behind vague websites and unclear itemization is not adapting; it is inviting distrust at the exact moment a family needs to trust us most.
How important is the role of the association in the development and execution of strategies to prepare its members for success in the funeral industry’s changing environment?
I do not think we can overstate how much the association matters here. No single funeral home, no matter how sharp its owner or how gifted its staff, can track every regulatory shift, every consumer trend, every emerging technology on its own. That is what the association is for.
Having served as President of the New Jersey State Funeral Directors Association, I saw firsthand how much strength comes from pooling our knowledge. The association gathers the data none of us could gather alone. It brings continuing education that keeps our license holders sharp and current. It gives us a collective voice when predatory pricing models or bad actors threaten to erode public trust in our whole profession. It creates the room where a young director just starting out can sit across from someone 40 years in the business and actually learn something.
An association that is doing its job does not just react to change; it prepares its members to meet change before it arrives. That means research on shifting demographics and generational attitudes toward death. That means advocacy at the state and federal level so regulation keeps pace with new service models. That means mentorship pipelines so this profession does not lose its institutional memory when its most experienced members retire. The association is not a side benefit to membership. It is the backbone of our collective readiness.
How can funeral directors balance the use of technology in the funeral home with the need for the personal and human touch needed to assist families during one of the most trying times in their lives?
Here is where I want to be careful, because this is where our profession can lose its soul if we are not paying attention. Technology has real gifts to offer us. Livestreaming lets a grandson deployed overseas witness his grandmother's homegoing service in real time. Online obituaries and digital guest books let a wider community express condolences than a single guest book at the funeral home ever could. Video tribute software, digital arrangement conferences, online payment options, all of this makes the logistics of grief a little more bearable for families who are already carrying enough.
But none of it can replace the hand on the shoulder. None of it can replace sitting across the table from a widow at 2:00 a.m. because that is the only time she could bring herself to talk about the service. Death care is, at its core, a ministry of presence. A family does not remember whether your website had a slick online arrangement portal. They remember whether you looked them in the eye and treated their loved one like somebody's grandmother instead of a case number.
The balance is this: Let technology handle what technology is good at, the logistics, the reach, the convenience. But protect what only a human being can give–the empathy, the discernment, the unhurried presence in a room heavy with grief. Technology should extend our care, never substitute for it. The funeral homes that will thrive in this changing landscape are the ones that use every tool available to them while never forgetting that the family in front of them did not come for a tool. They came for us.